Newsletter issue: September 2016

Anna Esaki-Smith
Editorial Director
Education Intelligence British Council
Dear colleagues:

The British Council in Hong Kong hosted a reception recently for UK university representatives of international offices and local secondary schools. I chatted with a few reps in the midst of big global recruitment tours generally about their strategies and was struck at how the approaches differed. Some institutions chose to focus on the star power of alumni, aiming to attract potential students by evidence of success upon graduation, while others targeted large markets like China and Nigeria, opting to tap well-established but significant source countries

However, what was uniform was the need for granular information, in very basic form. If a university offers excellence in a course of study, what markets offer the best recruitment prospects? Obviously, streamlining resources to target a specific student is an ideal, but the data to back up such efforts proves elusive. Our new product line, Subject Spotlight, which focuses on global demand for courses of study, is our attempt to narrow that gap - last month we examined engineering, and later this year we'll be looking at creative industries. 

This month, we introduce two new features, Education matters and Country coordinates, both of which provide easy-to-grasp education and economic factors to assess potential markets. We hope you find them helpful.

Best regards,

Anna Esaki-Smith

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Revelations & realities: new research 
Country Briefs 2016
For our worldwide audience and stakeholders working across diverse roles with a range of responsibilities within the international education sector, these reports are refreshed annually to ensure they are up-to-date and reliable. In addition to providing a window into a country's education system, a Country Brief also presents a wider view of society and examines factors influencing international education. There are a total of 42 new reports in the 2016 series. Five new reports covering Chile, Morocco, Poland, Turkey and Ukraine are now available.
Spotlight - the latest news and views 
Education matters: Hong Kong
With a strong reputation for educational provision, research, and as a world city, Hong Kong is currently experiencing an education capacity shortage, but this is likely to change as the student-age population contracts. However, a competitive labour market and the need to ensure that skills are relevant to employer means Hong Kong is likely to remain valuable for education providers.

Country coordinates: Oman
Oman has seen tremendous growth since the 1970s and made significant improvements in education, health care and the national economy. Oman aims to reduce dependence on its large immigrant population as part of ongoing nationalisation policies. Education Intelligence identifies a few quick facts which may reveal market opportunities in the Oman education sector. 

Preparing asylum seekers in Hong Kong for higher education
Our Editorial Director, Anna Esaki-Smith, wrote a Times Higher Education blog post on the many challenges she faced when preparing her class of asylum seekers and refugees for the IELTS exam.
News alerts
Here are our top picks from the news on international higher education
What skills do employers value most in graduates?
The World Economic Forum reports that employers are increasingly looking beyond traditional degree classifications to judge job applicants, including using their own entry criteria to help decide on the suitability of candidates. According to research, the most important criteria employers use for recruitment decisions is the skills profile of applicants

Is online learning the future of education?

In 2015, the e-learning market was worth US$166.5 billion and is projected to grow to US$255 billion by 2017. With the increasing impact of technology and expanding numbers of students choosing to follow an online course, the potential for e-learning to complement or even provide an alternative to traditional education cannot be overlooked. However, for that to occur, obstacles must be addressed.

Can China become the world's education leader?

China is embracing international students and the increasing stature of Chinese universities is helping the country's marketing effort. However, China faces stiff competition from established and emerging education leaders in its attempts to attract more international students. 

English-medium pathways worth $1.4 billion annually

The PIE News reports on new research by StudyPortals and Cambridge English which estimates the global market for English-medium pathway programmes to be worth an estimated US$1.4 billion annually. With a high proportion of globally mobile students pursuing master's degrees, the market offers many opportunities for pre-master's pathway programmes. 
Up close and personal with ... 
Dr J.S. Perry Hobson
Dr J.S. Perry Hobson is the Pro Vice-Chancellor for Global Engagement at Taylor's University in Malaysia, where he is also a Professor of Hospitality & Tourism. In this issue he explains how his international experiences have shaped his working life.

What is your current country of interest and why?

My current country of interest is the UK, as I am interested to see how Brexit is going to work itself out. I was personally very disappointed with the outcome of the vote, and I am realistic about the medium to long-term challenges that now lie ahead for the UK economy and the country's external relationships. The implications for education will be significant...
...that 16.8 per cent of French primary and secondary pupils were enrolled in private schools in 2013 and there were almost 9,000 private schools in France in 2014?

Education Intelligence, Education and Society, British Council, London, SW1A 2BN United Kingdom
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