Newsletter issue: March 2014

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Anna Esaki-Smith
Editorial Director
Education Intelligence, British Council

Dear colleagues,


Education Intelligence was out in full force at this year's Asia-Pacific Association for International Education (APAIE) conference that was held in Seoul, Korea earlier in March. Over 1300 participants not only from Asia but from around the world were in attendance, a sign of the increasingly influential role the Asia-Pacific is playing in international higher education, especially when compared with when APAIE was founded ten years ago.


Director of Research Elizabeth Shepherd, Research Manager Zainab Malik and I all conducted a pre-conference workshop that focused on the recruitment of the "new international student," with featured guests Richard Everitt, Director Education, British Council India, Angela Zhao, Marketing Manager for Zinch China, and Sara Custer, senior reporter for The PIE News. Later in the week, the team presented a British Council research round-up that captured highlights of our research over the past year, from our forecasts regarding "The future of the world's mobile students to 2024", to our investigation into the introduction of the Hong Kong Diploma of Secondary Education qualification, to a sneak preview into new findings on student integration from our Broadening Horizons research. We left our mark on Seoul, that's for sure.


In this month's "Up close and personal," we shine a spotlight on Education Intelligence's marketing and research coordination manager Terry Lee, a truly valued member of our team. He works largely behind-the-scenes, but we're bringing him forward onto the stage to discuss his work, to reveal his love for Korean television dramas, and to give him the acknowledgement he so justly deserves.


Best regards,  

Anna Esaki-Smith

Editorial Director

Education Intelligence, British Council  

quick links

Spotlight - the latest news and views 


New research: Revelations and realities 


Up close and personal with... 


News alerts  


Did you know? 

Spotlight - the latest news and views 

Education Intelligence at APAIE 


Bustling Seoul was the location for this year's Asia-Pacific Association for International Education Annual Conference and Exhibition which was held from March 17 to 20. Featuring the theme "Enhancing Cross-Border Education Cooperation with Universities in Asia-Pacific: From Past to Present and the Future," the 9th Annual Conference and Exhibition was co-hosted by 14 universities in South Korea's largest metropolis. The Education Intelligence team was up early on the first day for a pre-conference workshop, "Recruiting the new international student." Director of Research Elizabeth Shepherd, Editorial Director Anna Esaki-Smith and Research Manager Zainab Malik hosted a hands-on workshop introducing how global higher education trends are affecting student mobility and recruitment, and how to successfully identify and grow emerging markets. Later in the week, the team presented a global research update, "Hot Topics and Trends in International Education." Although there wasn't a lot of free time to play tourist, there were plenty of opportunities to share the latest Education Intelligence research offerings, and provide some new perspectives on international education.


New research: Revelations and realities 


Partnership Access: Cross-border partnerships - Kazakhstan 


New types of cross-border partnerships are challenging national and international policies, and regulatory frameworks. The latest Partnership Access report explores unique relationships between universities in different countries, which go beyond the traditional higher education collaborations. In addition to examining the motivations for cross-border partnerships, the risks, and some of the challenges facing these types of higher education partnerships, the report features a case study investigating collaborations in Kazakhstan as a disruptive model for other higher education partnerships.


Click here for more information and to purchase the report  


up close and personal with...Terry Lee 

Terry Lee joined British Council Hong Kong as a member of the Education team, where he was responsible for developing UK Alumni activities in Hong Kong. He is now the marketing manager in the global Education Intelligence team, helping to formulate marketing strategies as well as offering advice on service and product development. A shining testament to the study abroad experience, Terry has a Master of Business from Newcastle University in Australia and a Bachelor of Science from the University of Sydney.

What is your favourite conference and why?
Going Global. Why? It was the first international education conference I ever attended. The diversity of the participants' backgrounds and discussion topics allowed me to have a better understanding of what people in the international education industry are actually doing. I could see the big picture of how their work is affecting the development of the sector, as well as how my own work contributes. It is always good for me, and for anyone in the industry, to hear the latest developments in education from the different corners of the world. Furthermore, Going Global is one of the biggest activities organised by the British Council every year, and as a member of the Council, I can't find any reason not to support and enjoy this conference as it helps us understand what the market needs, and allows us to improve the support we provide.
What is your current country of interest and why?
Recently Korean culture has been invading Hong Kong and influencing almost every aspect of our lives, from the TV dramas we watch to the smart phones we use. It was even surprising to find out from our focus group interviews that a number of local kids were very interested in learning Korean. Some Korean brands are already leaders in the high technology and cosmetics sectors, with the largest market share globally. These successes might suggest that creativity training is somehow embedded into their education system. I am very interested to know more about how the Korean government fosters innovation through their education policies, and what we can all learn from this.
What is your greatest challenge?
The Education Intelligence team is currently working on a lot of projects such as customised research for clients and finalising the publishing schedule for next year. As a member of the team responsible for marketing activities, I would say my greatest challenge at the moment is the development of our brand new website. We are trying our best to create a site which can offer useful insights and resources for our stakeholders, through analysis and the articles we share. It is always difficult to build a website that offers a user journey which satisfies everyone, especially users with diverse backgrounds, who are living in different parts of the world.
What keeps you up at night?
Korean TV dramas! This is the first step to understanding the culture.
What's your guilty pleasure?
I find that browsing the net or reading news online for a little while helps refresh my mind during busy office hours.

News alerts  

Does English have to be used in transnational higher education? 


The drive for increased internationalisation in higher education has taken hold in many countries worldwide. However, there seems to be a widely held assumption that internationalisation means teaching in English as this will be the lingua franca needed by the global citizens of the future. Individuals, universities and governments have all subscribed to this view. However, despite popular belief that English should be the language of instruction used in transnational higher education, there is evidence to suggest that transnational programmes taught in non-English languages might increase in popularity in the future.


Is employer engagement in education the next source of competitive advantage? 


Many countries look to their education systems - or to education opportunities abroad - to help close the skills gaps in labour markets, and boost employment rates. This has resulted in new thinking and developments in relation to reinforcing links between employers and education institutions. Such associations, whether in the form of apprenticeships, internships, mentoring programmes, or otherwise, are increasingly seen as important steps in boosting the employability of graduates and closing the skills gaps in the labour market.


did you know? 

...that a total of 328,330 international students were studying in China in 2012, up from 293,000 in 2011, making it the third largest higher education host destination. 27 per cent of international students studying in China in 2012 were from Europe and America.


Find out more from our Student Insight Hot Topics - China as a host destination.