Country Briefs

Country Briefs

Offering a demographic and economic overview of a given country, the briefs feature current data, local market intelligence and forecasts to support market evaluation. In addition to an overview of the national media scene which helps marketers better understand media opportunities, an examination of a country’s education system and key issues affecting the sector is also provided. The latest statistics and competitive market intelligence will help higher education providers identify possibilities and opportunities.

  • With an enviable record for its business environment, stability and educational attainment, Singapore is trying to meet the challenges of an ageing society and one with limited physical and demographic room for expansion. As a result, it is putting an emphasis on sustainability and innovation, on reskilling its workforce and tackling inequality. It may be scaling back its ambitions to be a...
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  • Economic growth has slowed considerably in recent years, casting doubt on the achievability of the 2030 National Development Plan. Job creation and education are key pillars of the plan, which aims to eliminate poverty and reduce inequality by 2030. The government’s ambitious goals include improved retention and learning outcomes at school, as well as expansion and quality improvements in post-...
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  • South Korea is a high-income country with a very highly-educated population. An economy based on rapid industrial transformation and manufacturing exports, it is now seeking to make the transition to a more consumption-based, creative and knowledge economy. It also faces the challenge of an ageing population and needs to harness the talents of its workforce more effectively, by raising female...
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  • Spain’s economy is growing strongly after emerging from a long and deep recession triggered by the bursting of a property and credit bubble. Exports and investment gave growth a boost in the most recent quarter, and new technology start-ups are increasing, mainly in Madrid and Barcelona. On the other hand, debt and continuing high levels of unemployment, job insecurity and low pay are factors...
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  • Sri Lanka continues to stand out as one of the fastest-growing countries in the region, and its unique characteristics – rural yet increasingly well-educated and developed – are making it an attractive option for investors. In an attempt to make the transition into an upper middle income country, the Sri Lankan government is focusing on long-term strategic and structural development challenges....
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  • Taiwan’s growth from a low base has been remarkable, and with its lack of natural resources, the country is often hailed as a development success story. Previous governments have invested heavily and steadily in its human capital, although in recent years the growth of Taiwan’s well-educated population has been hampered by stagnant wage growth, which resulted in people looking abroad for better-...
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  • Thailand has been affected by both the military coup in 2014 and the death of its long-reigning king in 2016. Though the military government is planning elections, following its victory in a referendum on a new constitution, political stability is still a concern, especially while regional inequality persists. Growth is picking up and tourism is booming, but the country faces challenges in terms...
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  • Turkey has a large young population and a vibrant economy, and occupies an important strategic position between Europe and Asia. Turkey has had a turbulent year following the failed military coup attempt in mid-2016. The government won a referendum to increase the powers of the presidency, though more narrowly than it hoped. Following the coup, thousands of civil servants and academics were...
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  • The recent revolution and economic crisis have brought international attention to the large former Soviet republic of Ukraine. While the conflict continues in the east of the country and Ukraine’s future remains uncertain, bold, pro-European leadership – and ambitious, wide-reaching higher education reforms in particular – are casting a more positive light on the country, creating significant...
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  • The UAE continues to diversify its economy away from oil and is investing heavily in education and innovation to achieve its goals to establish a world-class education system and competitive knowledge economy. While economic growth is slowing, education spending is still a top priority, and education costs represent an increasingly large burden for consumers. The UAE now has one of the most...
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