Country Briefs

Country Briefs

Offering a demographic and economic overview of a given country, the briefs feature current data, local market intelligence and forecasts to support market evaluation. In addition to an overview of the national media scene which helps marketers better understand media opportunities, an examination of a country’s education system and key issues affecting the sector is also provided. The latest statistics and competitive market intelligence will help higher education providers identify possibilities and opportunities.

  • The present government of Japan, with an economic strategy – Abenomics – named after its prime minister, aims to use fiscal and monetary measures to boost growth and inflation, combined with structural reforms to raise productivity and increase participation in the workforce, especially by women. To date these measures have had only limited success, and the country is forecast to continue to...
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  • Jordan remains resilient in the face of numerous challenges, including a rapidly growing population, the crisis in neighbouring Syria and the resulting influx of refugees, and ongoing development issues. High unemployment, especially among graduates, is a problem, as is variability in the quality of education. The government continues to reform the economy and is prioritising areas such as...
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  • Kazakhstan has made significant headway in improving its competitiveness and has risen rapidly to become a regional leader in economic growth and development. With a large, young population and improved human development indicators, Kazakhstan is taking bold steps to raise the quality of education further and support the nation's transition to a market economy. However, challenges remain as the...
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  • Kenya’s impressive economic growth has made it the largest economy in East Africa and enabled significant investment in public services and infrastructure to meet the needs of its large and growing young population. Despite achieving almost universal access to primary school and significantly improving enrolment at secondary level, quality and standards have not kept pace with growing access and...
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  • Kuwait has faced increasing economic challenges in recent years as a result of the dramatic fall in oil prices. Though it has considerable financial reserves, it has acted to reduce subsidies on utilities and other necessities, as well as slowing some development projects, to protect the public finances. Its young population offers the country opportunities but, at present, many young people are...
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  • Malaysia continues on its path to achieving developed nation status by 2020. Further diversification of the economy, increased productivity and female labour-force participation are essential to sustain long-term growth and the TVET sector is considered key to the country’s goal of a workforce with 35 per cent of skilled workers by 2020. While the government is committed to improving quality in...
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  • The stable political and economic upward trajectory of Mauritius in recent years has led it to be called an African socioeconomic success story. The country’s ambitious global plans coupled with the government’s focus on investing in human capital has meant an emphasis in bolstering the already reliable education sector across the islands.
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  • Mexico is recovering from the recent economic slowdown much better than many of its regional neighbours, and its potential for growth and large young population make the country an attractive destination for investors. One of the most competitive economies in Latin America, Mexico has been making progress on some of the key drivers of future prosperity. The government has prioritised education...
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  • Morocco has gained international attention as it has taken significant steps towards internationalisation and growth, including implementing a new industrial strategy that is already beginning to bear fruit. As in many MENA countries, challenges remain in job creation and in giving young people the skills they need to drive further growth. There is also still significant room for improvement in...
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  • Myanmar has emerged from decades of military rule and is implementing wide-ranging reforms designed to boost the national economy and create the skilled workforce necessary to drive economic growth. Myanmar must focus on improving education rapidly before the population begins to age, and development is taking place from a very low base. For the country’s elite and emerging consumer class,...
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