Country Briefs

Country Briefs

Offering a demographic and economic overview of a given country, the briefs feature current data, local market intelligence and forecasts to support market evaluation. In addition to an overview of the national media scene which helps marketers better understand media opportunities, an examination of a country’s education system and key issues affecting the sector is also provided. The latest statistics and competitive market intelligence will help higher education providers identify possibilities and opportunities.

  • Australia is a highly developed economy and major player in the international education field, hosting one of the largest and most diverse international student populations in the world. The government is keen to develop this by boosting its Study in Australia brand, and increased funding for internationalisation is taking place against a backdrop of much debated higher education reforms designed...
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  • One of the most prosperous, stable and internationally competitive states in South America, Chile has gained increasing regional and international visibility in recent years. As the young population begins to contract, boosting worker productivity and adult skills – which are still low by OECD standards – is a priority. As such, the government is undertaking sweeping reforms to return control of...
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  • China has undergone a remarkable transformation over the past four decades as it has shifted from a centrally-planned to a market-based economy and the government aims to create a “moderately prosperous society” by 2020. The country still faces many challenges including its ageing population, shrinking workforce, environmental issues, and the impact of the recent slowdown, but millions of people...
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  • After completing its bailout programme early, Cyprus was heralded by many for its fiscal discipline and efforts to rebuild its international credibility. While its economy has started to expand again, Cyprus needs to address low employment growth and high youth unemployment levels. Although spending on education is comparatively high, outcomes are not good, with skills developed in the education...
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  • After the resignation of long-standing leader Hosni Mubarak in 2011 and in the years that followed, the slow progress towards economic and political reform resulted in continued discontent among a young and rapidly expanding population that is facing rising poverty and unemployment. It will be important to transform Egypt’s economy into a dynamic system that can bring down poverty levels,...
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  • Ghana is predicted to recover well from recent economic difficulties, provided it can maintain its programme of fiscal consolidation and resolve problems in the oil sector. It faces challenges in terms of debt-servicing, inflation, a weak currency and low oil prices, but its democracy has passed a test in the recent peaceful election and the country has the potential to benefit from its large...
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  • After more than six consecutive years of recession and austerity measures which have reduced Greece’s economy to a quarter of its former size and pushed unemployment to high levels, there are promising signs. Economic growth is projected to gain some momentum as confidence strengthens and structural reforms finally take effect, boosting exports and investment levels, and improving employment...
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  • India continues to outpace the other BRICS economies and its huge youth population and growing middle class are potentially the world’s largest labour force and consumer market. However, a focus on reforms designed to create a skilled, diverse workforce and a world-class manufacturing industry are not keeping pace with demand and India’s formal employment sector has not developed in line with its...
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  • Indonesia is one of the largest economies in the world, and has the fourth-biggest population, over a quarter of which is aged under 14. It has experienced rapid economic growth in this century and has met many of its development goals in terms of widening access to education and reducing poverty. However, with the impact of the global slowdown and, in particular, the decline in demand for...
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  • The present government of Japan, with an economic strategy – Abenomics – named after its prime minister, aims to use fiscal and monetary measures to boost growth and inflation, combined with structural reforms to raise productivity and increase participation in the workforce, especially by women. To date these measures have had only limited success, and the country is forecast to continue to...
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