Country Briefs

Country Briefs

Offering a demographic and economic overview of a given country, the briefs feature current data, local market intelligence and forecasts to support market evaluation. In addition to an overview of the national media scene which helps marketers better understand media opportunities, an examination of a country’s education system and key issues affecting the sector is also provided. The latest statistics and competitive market intelligence will help higher education providers identify possibilities and opportunities.

  • Australia is a highly developed economy and major player in the international education field, hosting one of the largest and most diverse international student populations in the world. The government is keen to develop this by boosting its Study in Australia brand, and increased funding for internationalisation is taking place against a backdrop of much debated higher education reforms designed...
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  • Azerbaijan has experienced rapid economic growth following the breakup of the Soviet Union, driven largely by oil wealth. This has enabled rapid improvements in human development, although with declining oil prices economic diversification has become increasingly necessary to ensure sustainable growth in the future. With its young population but weak education infrastructure, education must also...
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  • The small island state of Bahrain is diversifying its economy away from oil and gas in the face of dwindling reserves. The population has been supplemented by a large migrant labour force, as in many countries in the region, and the private sector is still developing. Incentivising young Bahrainis to work in this competitive market and ensuring they have the education, skills and mindset to be...
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  • Bangladesh continues to see robust growth, largely due to increased remittances and higher exports growth. While the low income country has made good progress towards its Millennium Development Goals, significant development challenges remain, and a large proportion of the population lives in poverty. Only a small share of its youth is progressing to higher education, yet the vast size and young...
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  • For much of the past decade Brazil was one of the fastest-growing emerging markets in the world.. As well as increased growth, poverty levels were reduced and the standard of living for millions was dramatically improved. However, in 2015, Brazil’s economy shrank 3.8 per cent, and the poverty rate and reduction in inequality have been showing signs of stagnation. Meanwhile, President Rousseff has...
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  • Bulgaria has grown rapidly and now has a high level of development in spite of stark inequalities between regions and socio-economic groups. As the population ages, creating jobs and training young Bulgarians are key priorities, and the country is currently experiencing high outbound migration of young Bulgarian students and workers. To counter this, the government is implementing wide-ranging...
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  • Canada’s relatively strong recovery from the global financial crisis risks being overshadowed by falling global oil prices, which have hit the economy hard. With a shrinking young population, the priority now is on increasing productivity by ensuring that the skills of the already well-educated population meet the needs of industry. The new Liberal leadership has an ambitious agenda which...
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  • One of the most prosperous, stable and internationally competitive states in South America, Chile has gained increasing regional and international visibility in recent years. As the young population begins to contract, boosting worker productivity and adult skills – which are still low by OECD standards – is a priority. As such, the government is undertaking sweeping reforms to return control of...
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  • Despite fears of slowing economic growth and the threat of population decline, China’s determination to establish itself as a thriving knowledge- and innovation-led economy, coupled with its large, expanding and increasingly wealthy consumer class, means that China remains one to watch. The government continues to invest heavily in education and research, and years of building education and trade...
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  • Colombia has transformed over the past decade, moving away from the failed state image of the past and emerging as an increasingly prosperous nation with high potential for development. While security, poverty, and infrastructure development, are still significant challenges, the government is committed to investing in youth and education to secure the country's future. With policies aimed at...
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