Indonesia is one of the largest economies in the world, and has the fourth-biggest population, over a quarter of which is aged under 14. It has experienced rapid economic growth in this century and has met many of its development goals in terms of widening access to education and reducing poverty. However, with the impact of the global slowdown and, in particular, the decline in demand for commodities, its growth is falling short of the government’s targets. Infrastructure investment and an emphasis on meeting the needs of industry for skilled workers, currently in short supply, are priorities. Integration into the single market being fostered by the Association of Southeast Asian Nations (ASEAN) Economic Community will offer opportunities and challenges for the country, including in education, as the region is home to a number of higher education hubs. Demand for higher education is strong and not being met by existing provision in the country. While aspirations are high, most families are unable to afford international education for their children; however, the size of the population means that the growing wealthy segments offer an attractive recruitment base for international higher education institutions.