Broadening Horizons 2017: Addressing the needs of a new generation

Broadening Horizons 2017: Addressing the needs of a new generation
PRICE: US$0.00
Publication Date:

November, 2017

Edition:

1

Number of pages:

41

Type:

Downloadable PDF

Document ID:
PROD75559
Broadening Horizons 2017: Addressing the needs of a new generation
Broadening Horizons 2017: Addressing the needs of a new generation
Broadening Horizons 2017: Addressing the needs of a new generation

In its fifth year, the Broadening Horizons series explores the drivers and barriers relating to the study abroad of UK students. The latest report, Broadening Horizons 2017: Addressing the needs of a new generation examines how political and economic shifts, and disruptive technologies, are influencing UK students’ overseas study ambitions and perceptions, with findings indicating the importance of addressing prospective students changing views. Today’s young people face challenges unlike those which confronted previous generations, requiring different ways of advising them to ensure they make informed and prudent decisions about study abroad choices. The one-size-fits-all approach which incentivised students to go abroad in the past will not resonate with today’s generation who may be misinformed or have false impressions that could potentially decrease their interest in the international study experience.

The latest Broadening Horizons compares the motivations driving interest in study abroad for today’s students, together with the perceived obstacles, to previous research findings in the series. While some of the top drivers for study abroad still include the desire to travel and experience a life-altering adventure, there are changes, and many of the obstacles to studying overseas today reflect the challenges of current realities. With the increasing focus on outward mobility schemes to encourage home students to study abroad, the success of such programmes is dependent on messaging synchronised with prospective students’ changing perceptions and priorities. Given the importance of study abroad to the internationalisation agenda, this report delivers understanding on how the factors influencing students’ decision-making on international study have changed over recent years. Stakeholders will also get insights which can help inform increasingly sophisticated mobility strategies, ensuring better alignment with the priorities and concerns of today’s students.

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